Elon Musk Threatens Lawsuit On Masterminds of X Ad Boycott

Elon Musk has decided to sue the X ads revenue boycott main culprits after updates from a congressional hearing.

Planning how he will deal with those perpetrating against X ads. Many companies previously targeted the X platform with ad boycotts. Elon Musk has steered the company towards alternative modes of generating income.

The major perpetrators and accomplices in the boycott of X advertisement revenues are what Elon Musk is finally aiming at. The turning point for him came during Ben Shapiro’s Congressional hearing that exposed the tricks used to regulate ad capital flow.

Elon Musk X and Ads Boycott

Mainstream media considers Elon Musk as one of its top American billionaire’s threats. After buying out X at $44 billion, he made up his mind to defend freedom of speech on this platform. Therefore, many claimed that citizen journalism thrived and that News on this platform was more reliable than mainstream media.

Effective doing way this remained one key issue even though it had provided enough resources to run the software. Over time, a good number of advertisers have dumped the social media site following his leadership. Among those who deserted the site are big companies such as Coca-Cola, Microsoft and Airbnb. According to what happened in November, the cost of brand exit to the X app was up to $75 million in ad revenue.

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Elon Musk’s Bold Moves at X: Transforming Social Media Operations

Elon Musk implemented some drastic changes to the way the social media platform is run. He fired a good number of X workers to save on hiring and operational costs. Then he introduced subscriptions on the X app, urging users to support the company directly.

Despite the criticism that it drew at that time, the X app has been doing well without ad cash. 

Elon Musk said during an interview with PragerU that he hopes his moves against such platforms will inspire some states to resort to legal processes against them.

The Dash Towards The Everything App

The other big piece of news coming out of X is its transition into an “everything” app. Besides being a small messaging platform, there are also plans for introducing payments through X.

Elon Musk’s company has obtained more than 20 US state licenses to back this move toward X payments. It recently expanded its licensing to include Hawaii and other offshore US territories. We still don’t know exactly when X payments will be launched, even though developers are not slowing down their efforts.

In addition to the drive towards payment, Fowler highlights the email service for the platform, which Elon Musk refers to as XMail. It is still unknown whether the billionaire will affect the lawsuit threat. However, if the threat is carried out, it won’t be the first time the billionaire has legally entangled himself in high-profile cases.